Coast Communications has carried out assignments in communication for the French listed company, Michelin since 2014. Work has also included communication about the famous Michelin stars, which are awarded to the top restaurants. In the second quarter of 2022, the agency’s scope of work has been further formalised in that Coast now also coordinates the distribution of the external communication in all the Nordic countries with local agencies on-site in each country and reports its work directly to Frankfurt under the leadership of a project manager. Michelin today ranks as the world’s largest tyre producer.