{"id":11594,"date":"2021-09-06T15:48:07","date_gmt":"2021-09-06T15:48:07","guid":{"rendered":"https:\/\/coast.se\/en\/?post_type=news&#038;p=11594"},"modified":"2022-04-01T07:48:42","modified_gmt":"2022-04-01T07:48:42","slug":"sustainable-positioning","status":"publish","type":"news","link":"https:\/\/coast.se\/en\/news\/sustainable-positioning\/","title":{"rendered":"Sustainable positioning"},"content":{"rendered":"<p><em><b><span lang=\"EN-US\">August<\/span><\/b><\/em><em><b><span lang=\"en-SE\">\u00a02021<\/span><\/b><\/em><em><span lang=\"en-SE\">;<\/span><\/em><em><span lang=\"en-SE\">\u00a0<\/span><\/em><em><span lang=\"en-SE\">Coast has been commissioned to lead the external communication in Sweden of the launch of a new\u00a0<\/span><\/em><em><span lang=\"EN-US\">bamboo\u00a0<\/span><\/em><em><span lang=\"en-SE\">product\u00a0<\/span><\/em><em><span lang=\"EN-US\">&#8211;\u00a0<\/span><\/em><em><span lang=\"en-SE\">BIC\u00a0<\/span><\/em><em><span lang=\"EN-US\">Bamboo \u2013 a shaver that stresses the company\u2019s\u00a0<\/span><\/em><em><span lang=\"en-SE\">position<\/span><\/em><em><span lang=\"en-SE\">\u00a0<\/span><\/em><em><span lang=\"en-SE\">as an<\/span><\/em><em><span lang=\"en-SE\">\u00a0<\/span><\/em><em><span lang=\"en-SE\">actor with sustainability in focus. The assignment\u00a0<\/span><\/em><em><span lang=\"EN-US\">of Coast for BIC originally\u00a0<\/span><\/em><em><span lang=\"en-SE\">came via<\/span><\/em><em><span lang=\"EN-US\">\u00a0the company\u2019s agency in Paris,\u00a0<\/span><\/em><em><span lang=\"EN-US\">\u00a0<\/span><\/em><em><span lang=\"EN-US\">Agence\u00a0<\/span><\/em><em><span lang=\"en-SE\">Rumeur Publique.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>August\u00a02021;\u00a0Coast has been commissioned to lead the external communication in Sweden of the launch of a new\u00a0bamboo\u00a0product\u00a0&#8211;\u00a0BIC\u00a0Bamboo \u2013 a shaver that stresses the company\u2019s\u00a0position\u00a0as an\u00a0actor with sustainability in focus. The assignment\u00a0of Coast for BIC originally\u00a0came via\u00a0the company\u2019s agency in Paris,\u00a0\u00a0Agence\u00a0Rumeur Publique.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"news-category":[],"_links":{"self":[{"href":"https:\/\/coast.se\/en\/wp-json\/wp\/v2\/news\/11594"}],"collection":[{"href":"https:\/\/coast.se\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/coast.se\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/coast.se\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/coast.se\/en\/wp-json\/wp\/v2\/comments?post=11594"}],"version-history":[{"count":0,"href":"https:\/\/coast.se\/en\/wp-json\/wp\/v2\/news\/11594\/revisions"}],"wp:attachment":[{"href":"https:\/\/coast.se\/en\/wp-json\/wp\/v2\/media?parent=11594"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coast.se\/en\/wp-json\/wp\/v2\/tags?post=11594"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/coast.se\/en\/wp-json\/wp\/v2\/news-category?post=11594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}