Exciting and rewarding blog post by Gus Nodal, Media Relations Manager at Coast Communications PRGN Affiliate in San Francisco.

Why Would Anyone Want to Work in PR?

According to a recent annual report on job stress compiled by CareerCast, a career in public relations ranks among the top 10 most stressful careers – right next to police officer, airline pilot, firefighter and enlisted military personnel. So why would anyone want to work in PR?

When I was young the first thing I wanted to be was a Spanish-language news anchor (largely due to early influences from Jacobo Zabludovsky and Peter Jennings). I loved breaking news and my heart would stop whenever the breaking news graphic would pop on the television screen. I couldn’t wait to hear the latest news. This led to a continued path of news reporting from grammar school all the way to college, where I eventually earned a degree in communications. Of all the courses I took, the PR classes stood out the most. It felt organic and I quickly discovered my career path.

Now that I’ve been part of the communications industry for over a decade, I keep asking myself: why am I still working in public relations? Here are my top three reasons:

Fast-Paced Working Environment
It’s common for PR pros to go to work each day with a long list of things to do. From generating media coverage, to writing copy, press releases, pitches, communicating with clients and reporters — it seems there are few schedules more hectic than that of someone working in PR. Time flies when you’re that busy, and next thing you know it’s time to leave the office and head to happy hour.

Covering All Bases
PR is basically a combination of all media-related jobs and more. When I’m promoting a client, it can sometimes feel as if I’m running a marketing or advertising campaign. When I send out a pitch or press release, and my exact words make it on TV or the newspaper (which happens a lot), it’s almost as if I’m a journalist. Then when I’m trying to convince a busy reporter (competing with hundreds of other PR folks) to cover my news, suddenly it’s like I’m working in sales. Literally, a jack-of-all-trades.

Opportunity to Use Your Skills
Throughout my career, I’ve been responsible for hiring dozens of wide-eyed kids looking to break into PR. What I learned from this experience, is that it takes a specific type of person to work in PR. Let’s be honest, it doesn’t take a genius to work in PR, but common sense and top-tier organizational skills are mandatory. It sometimes comes down to having the ability to use your God-given powers of persuasion. Creativity, statement positioning and selling a specific message is something that doesn’t come easy to most people, but when you have those skills, everything is golden.

That’s my excuse for working in PR, what’s yours? Leave a comment below or email me gus@landispr.com.

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