SERVICES
Positioning
We are helping to build a story and a community around your business.
To take the position you want to hold you need to analyze the present perception of your company, your offer and how that image may need to be strengthened or adjusted.
How your company and is perceived depends both on what you do and say and, not at least, how you are described by others. In our efforts to positioning you relevant parts of your business must be focused on.
Positioned, your organisation has greater ability to attract the right customer groups, the right people and right kind of capital and to socialize in a trusting way with partners, governments and organisations.
Retainer
Retainer is a form of subscription. You ascertain yourself against a fixed monthly fee that the agency has established a certain team to follow the coverage of your organization. The team regularly submits suggestions for activities and media outreach in order to support your story and build a community around your company and its offering. A strategic PR agency is a partner in your communication which over time will safeguard your story on different platforms which you cannot steer over.
Project-based communications
Project-based communications can be a launch, risk assessment, emergency plan, production of landing pages, social media, newsletters, video production, seminars, round tables, communication plans, perception management, byline articles, events, commentary, content production, All that needs to be done with irregular intervals over the years for the story to go through and help your organization achieve its business goals.
Storytelling
To create a story outside your company is today essential to make an impression. The product or service is not the story; it is emerging and will be exciting, interesting and appealing to be highlighted in a context. The story is placed outside the company. Employees talk about themselves, their visions and their life. The company’s values are also reflected in stories placed outside the company.
Crisis Communication
can apply to fires, misuse, poisons in food and water; all the things that should not happen but still occur. Your ability to make the right decisions the first 48 hours since the crisis erupted are critical. It is important to quickly get an external party, which can help you to regain command. Project-based communications can be a launch, risk assessment, emergency plan, production of landing pages, social media, newsletters, video production, seminars, round tables, communication plans, perception management, byline articles, events, commentary, content production, All ll that needs to be done with irregular intervals over the years for the story to go through and help your organization achieve its business goals.
Media training
at different levels, is one of the most important means to safeguard the company’s own history. Good appearances require security, messages that support the story and an ability to both respond to questions and tell a story. A retainer agreement is a kind of partnership. Your PR firm becomes a strategic partner over time in your communication.
Multi-Channel
We always make use of a multi-channel strategy. PESO is a convenient way to illustrate modern channel management.
The “P” reads Paid media, such as advertising and paid publishing (native articles).
The “E” reads Earned media, such as free coverage due to journalistic interest in you.
The “S” reads Shared media, referring to a third party sharing your information.
The “O” reads Owned media for example your website, client magazines etcetera.
These channels are not new, but the rapid development of digital communications has called for a strategic comprehensive approach to the use of the different channels